Growth analytics

See what people do —
and why.

Funnels, retention and flows. Session replays and heatmaps. Live activity, alerts, ad spend and AI answers. All on your own events, from your website, your apps, Shopify or WordPress.

See what it does
Funnels · Purchase funnel
57.7%
overall conversion · 571 of 990 users
990
100%
Product Viewed
818
83%
Product Added
641
65%
Checkout Started
571
58%
Order Completed
Entered
83% from prev · 54s median
78% from prev · 4m median
89% from prev · 1m median
One write key, every platform:WebsitesNext.jsReact NativeiOS · SwiftAndroid · KotlinWordPressShopifySegmentHTTP API
Everything in one place

From the first visit to the renewal.

Glancy takes the events your product already sends — page views, sign-ups, orders — and answers the questions product, growth and marketing ask every day.

Insights

Trends of any event or of sessions: totals, unique people, sums and averages, breakdowns grouped into buckets, formulas and seven chart types.

Funnels

Step-by-step conversion with time between steps and breakdowns, so you see exactly where people drop.

Retention

Who comes back, by day, week or month cohorts — with periods still in progress kept honest.

Flows

What people do after any event: the paths they take and where they leave.

Session replays

Watch real sessions with the events on a timeline, filtered by page, event, device or mood. Inputs are masked by default.

AI session reading

AI watches the sessions for you: each one gets a mood — frustrated, confused, satisfied — a summary and the moments worth seeing.

Heatmaps

Clicks and scroll depth over your live pages, per device, with rage clicks and a written report from Ask AI.

Real time

Who's on your product right now, on a world map, with the events as they happen.

Notifications

Rules on any event — above, below, up or down by %, or every time — to your inbox, Slack or a webhook.

Ad spend

Spend from Meta, Google, TikTok, X, Reddit, Pinterest and OpenAI Ads, matched to conversions for ROAS and CAC per campaign and ad set.

Send conversions

Purchases and sign-ups sent to Meta and Google Ads from the server, so their bidding learns from every sale, with consent respected.

Integrations

Shopify orders and customers, WordPress and WooCommerce, Segment and your ad accounts, connected in one place.

Ask AI

Ask in plain words and get answers from your own data — read-only, scoped to what you can see.

People & cohorts

Profiles with every event, anonymous visits merged on sign-in, and cohorts you can use in any report.

Dashboards

Saved reports and text blocks on resizable, reorderable boards with one date range for all of them.

Dashboards & real time

Your business, live on one screen.

Pin the reports you check every morning to a dashboard, and watch who's on your product right now — where they are and what they do.

  • Who's online, on a world map, refreshed every few seconds
  • Saved reports on boards you can resize and reorder
  • One date range for every chart on the board
Real time · last 30 minutes
Online now
128
Page views
1,942
Orders
37
Live
nowOrder Completed🇵🇹
4sSigned Up🇺🇸
9sProduct Added🇬🇧
15s/pricing🇩🇪
22sCheckout Started🇧🇷
Session replays

Watch the session, not just the numbers.

When a funnel step drops, open the sessions behind it. See what people saw, where they clicked and where they gave up.

  • The session's events on a timeline — click one to jump there
  • Find them by page visited, event, device or length
  • Typed text masked, sensitive elements left out
Replay · Olivia Smith · 2m 14s
Starter Kit
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Pro Bundle
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Team Pack
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••••••••••••••••
Events
0:03/
0:41Product Viewed
1:12Product Added
1:58Checkout Started
1:12
AI session reading

Hundreds of sessions, read for you.

Nobody watches every replay. Glancy's AI does: it reads each session and tells you how it went for the person, why, and where to look.

  • A mood for every session: frustrated, confused, neutral, engaged or satisfied
  • A short summary and the moments worth watching — click to jump there
  • “Summarise with AI” turns them into the problems that keep coming back
Replays · read by AI
412 sessions read this week · 18% frustrated
Frustrated
Olivia Smith2m 14s
Clicked “Apply coupon” 5 times, nothing happened, left at checkout.
Satisfied
Lucas Martin6m 02s
Compared two plans, signed up and invited a teammate.
Confused
Anonymous1m 40s
Went back and forth between Pricing and FAQ, then left.
Engaged
Sofia Rossi3m 51s
Read three product pages and added the Pro Bundle.
Heatmaps

Where people click — and how far they read.

Click heatmaps drawn over your live page and scroll maps per device, with the elements people click most.

  • Desktop, tablet and mobile kept apart, each click on the element it hit
  • Rage clicks flagged, and a written report from Ask AI
  • Scroll depth: who reaches 25, 50, 75 and 100%
Heatmap · / · desktop
Notifications

Know the moment something changes.

Set a rule once and Glancy watches for you: a metric above or below a threshold, a sudden change, or an event you never want to miss.

  • Inbox in the app, Slack or any webhook
  • Tells you when it starts — and when it's resolved
  • A live preview of the rule before you save it
Notifications
Checkouts are quiet2m ago
Order Completed: 3 in the last hour (−72% vs the hour before).
Slack · sent
Payment Failed18m ago
Happened 4 times since the last check.
Webhook · sent
Resolved: Sign-ups dropped3h ago
Signed Up is back to normal: 212 in the last 24 hours.
Inbox
Ad spend

What each campaign really brings back.

Connect your ad accounts or upload a CSV. Glancy matches spend to the visits and conversions it paid for, and sends your sales back to Meta and Google Ads.

  • Meta, Google, TikTok, X, Reddit, Pinterest and OpenAI Ads
  • ROAS and CAC by platform, campaign and ad set
  • Conversions sent server-side, with consent respected
Ad spend · last 30 days
SourceSpendOrdersROASCAC
Google Ads€4,2103185.1×€13
Meta Ads€3,5802043.4×€18
TikTok Ads€1,120411.6×€27
Ask AI

Ask in plain words.

“Why did orders drop on Friday?” Ask AI reads your schema, runs reports and SQL on your data, and explains the answer.

  • Read-only, and only what you're allowed to see
  • Your own Anthropic or OpenAI key
  • ⌘J from anywhere in the app
Ask AI
Why did orders drop on Friday?
Orders fell 55% on Friday. Visits were normal, but Checkout Started → Order Completed dropped from 89% to 41%, only on iOS, starting at 14:00.
MonFriSun
Set up in minutes

A few lines, on every platform.

Use the SDK that fits — they batch events, keep them while offline and merge anonymous visits into people when they sign in. Or send plain HTTP, or forward Segment.

<script defer src="https://ingest.heyglancy.com/glancy.js"
  data-key="glc_prod_…" data-heatmaps data-replay></script>

<script>
  glancy.track("Signed Up", { plan: "pro" });
</script>
Managed and private

Your data stays yours.

Managed for you, in your region

We run the servers. Each project, environment and region gets its own bucket — EU data stays in the EU.

Private by default

Typed text is masked in replays, secrets are stripped from URLs, and write keys can only add events.

Roles that fit teams

Owners, admins and members, with consumer, analyst or admin access per bucket, granted to people or teams.

Every change on record

An audit log of who changed what — and who watched which replay.

Keep data as long as you choose

Per bucket, events and replays each kept for 30 days up to 2 years, or forever. Older data is deleted every night.

Deletion requests in one click

Delete a person and everything about them, or anonymise them so totals and funnels stay right.

Know what grows your business.

Tell us a little about your product and we'll set up your Glancy, connect your first source and get your first funnel in front of you.

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